Marketing, B.S.

Upon completing the Bachelor of Science in Marketing degree, students will be able to:

  • Explain the interrelationships of the functional business areas within organizations;
  • Articulate the impact of personal and professional integrity upon organizational decision making in light of Biblical truths;
  • Apply critical thinking skills; 
  • Model effective oral and written communication skills;
  • See the value and participate in professional development, service, and/or multi-cultural activities;
  • Interpret marketing research to position products and services and promote them successfully.

Students earning a Bachelor of Science in Marketing must complete the required General Education Core, the required business core, and required major area courses. No minor or second major is required. A minimum of 120 credit hours are required for the degree.

Required Courses

Required Business Core

ABT-2013Spreadsheet Applications in Business

3
ABT-3073Business Communication

3
ACC-2053Principles of Accounting I

3
ACC-2063Principles of Accounting II

3
ECO-1033Principles of Macroeconomics

3
ECO-1053Principles of Microeconomics

3
FIN-3073Financial Management

3
IBS-3003GInternational Business Operations

3
MAN-2003Principles of Management

3
MAN-3003Business Law I

3
MAN-4013Business Ethics

3
MAN-4033Strategic Planning

3
MAR-2033Principles of Marketing

3

Required Major Courses

aABT-3063Project Management

3
MAR-2013Introduction to Public Relations

3
aMAR-3053Marketing Management

3
aMAR-3073Advertising and Promotion

3
aMAR-3083Digital Marketing

3
MAR-3113/COM-3113Advanced Public Relations

3
aMAR-4063Marketing Research

3
aMAR-4073Marketing Strategy

3

Required Cognate Courses

MAT-2063GIntroduction to Statistics

3

Select one of the following: (3-4)

MAT-1023GPrecalculus Mathematics

3
MAT-1034GCalculus I

4

Total 69-70 Hours