Marketing, B.S.
Upon completing the Bachelor of Science in Marketing degree, students will be able to:
- Explain the interrelationships of the functional business areas within organizations;
- Articulate the impact of personal and professional integrity upon organizational decision making in light of Biblical truths;
- Apply critical thinking skills;
- Model effective oral and written communication skills;
- See the value and participate in professional development, service, and/or multi-cultural activities; and
- Interpret marketing research to position products and services and promote them successfully.
Students earning a Bachelor of Science in Marketing must complete the required General Education Core, the required business core, and required major area courses. No minor or second major is required. A minimum of 120 credit hours are required for the degree.
Required Courses
Required Business Core
Take all of the following:
Required Major Courses
Take all of the following:
Required Cognate Course
Take the following:
Total 64-69 Hours