Marketing, M.B.A.

MBA students who select a concentration in Marketing are will be prepared for leadership roles in consulting, entrepreneurship, general management, marketing management, research, and strategy. Students are also equipped to efficiently and accurately collect data about target customers and create the best marketing strategy to generate and increase revenue, deliver marketing messages through both new channels and re-branding, identify trends and potential markets for products and services, and develop pricing models and marketing strategies.

Core Courses

ACCT-6003Managerial Accounting

3

ECON-6083Managerial Economics

3

FINC-6013Corporate Finance

3

MANG-6023Organizational Behavior

3

MANG-6043Strategic Management

3

MANG-6093Global Business

3

MANG-6113Ethical Leadership

3

MANG-6123Legal Issues in Management

3

MARK-6003Marketing Management

3

Total Credit Hours:27

Concentration Courses

MARK-6013Advanced Marketing Management

3

MARK-6023Marketing Strategy

3

MARK-6033Marketing Research

3

Total Credit Hours:9

TOTAL: 36 Credit Hours