Digital Marketing, B.B.A.

Program Coordinator: Aaron Burgess, Ed.D.

PROGRAM OVERVIEW

The primary focus of the Bachelor of Business Administration (Digital Marketing) program is to teach students how to strategize and scale businesses, ranging from small start-ups to large corporations, and impact their organizations by enhancing brand awareness and sales. It also equips students to impact an expansive industry that can include search engine optimization marketing, social media, pay-per-click, and lead generation. This degree is designed to complement the general marketing curriculum to provide students with a well-rounded foundation and emphasis on real-world applications, including collecting and utilizing data, as well as tackling complex marketing campaigns.

PROGRAM OBJECTIVES

Upon completion of the Bachelor of Business Administration (Digital Marketing) program, students should be able to:

• understand web-based marketing channels;
• evaluate potential marketing opportunities;
• implement a marketing campaign and analyze its performance;
• create compelling B2B and B2C marketing copy;
• gain basic visual content creation knowledge for social media and other channels;
• develop marketing-specific critical thinking and problem-solving skills, particularly from a Christian perspective and framework;
• effectively communicate digital marketing solutions to an audience;
• learn what drives online consumer behavior. 

ADMISSION REQUIREMENTS

Admission requirements for the Bachelor of Business Administration (Digital Marketing) program include the following:

• submission of official transcripts of all previous college or university courses completed to date;
• completion of at least 56 transferable credit hours from a regionally-accredited institution(s) of higher learning with a grade of C- or better for each course;
• an overall GPA of 2.00 or higher (on a 4.00 scale) for all previous college or university coursework completed to date (an applicant with a GPA less than 2.00 may apply for probationary admittance);
• completion of an online application and Registration Agreement Form.

Applicants from foreign countries and U.S. territories must also provide recent evidence of proficiency in English by: 1) scoring 80 or above on the Internet-based TOEFL with subscores in writing, reading, speaking and listening of at least 20; 2) scoring 550 or above on the written TOEFL (Test of English as a Foreign Language) with subscores in writing and reading of at least 50; or 3) scoring 6.0 or above on the IELTS (International English Language Testing System). All tests of English proficiency must have been taken in the last two years to be considered for acceptance.

College-level courses from regionally-accredited institutions will be evaluated for transfer credit; credit is granted only if applicable grades were obtained. Equivalence of course content and transfer credit is determined by the Program Coordinator.

GRADUATION REQUIREMENTS

The student must complete a minimum of 120 credit hours (with a minimum cumulative GPA of 2.00) including:

1. Successful completion of the GPS General Education Core (39 hours):
   • 15 credit hours in Arts and Humanities (Minimum of 3 credit hours in an English composition course with a research writing component; minimum of 3 credit hours in Bible/Theology)
   • 15 credit hours in Natural and Social Sciences, and Mathematics (Minimum of 3 credit hours in Mathematics; minimum of 3 credit hours in Social Science; and minimum of 3 credit hours in Natural Science with laboratory)
   • 9 credit hours in Liberal Arts electives
2. Completion of at least 30 credit hours of upper division course work (3000 level or higher);
3. Successful completion of the 55-credit hour Bachelor of Business Administration (Digital Marketing) curriculum with a minimum cumulative GPA of 2.50. A student who receives a grade below "C-" in any course that is part of the 55-credit hour curriculum will be required to repeat that course until a grade of "C-" or better is earned. All repeated coursework to replace grades of D+, D, F, W, or X is at the student's expense.