Business Administration, B.B.A.

Program Coordinator: Aaron Burgess, Ed.D.

PROGRAM OVERVIEW

The Bachelor of Business Administration (BBA) program introduces students to a number of important concepts across a variety of subject areas, equipping them with the skills necessary to become competent, confident, and informed leaders who are able to plan projects, achieve goals, and meet the expectations of today’s business world with integrity. The program is designed to meet the educational needs of learners who presently work in or desire to work in corporate, non-profit, government, or ministry organizations, and seeks to strengthen students’ biblical worldview, encourage their personal and professional development, and enhance their research, verbal, and written communication skills.

The Bachelor of Business Administration program can be completed as a stand-alone degree or with one or more of six extended majors, including:

Digital Marketing: Prepares students to strategize and scale businesses, ranging from small start-ups to large corporations, and impact their organizations by enhancing brand awareness and sales. The Digital Marketing major equips students to impact an expansive industry that can include search engine optimization marketing, social media, pay-per-click, and lead generation.

Finance: Prepares students for career tracks in banking, accounting, and tax preparation. The Finance major contains the most fundamental business courses for graduate study, with a focus on investments, markets and institutions, business finance, risk and insurance, and personal financial planning.

Human Resource Management: Prepares students for supervisory roles and human resource management positions. Topics addressed in the Human Resource Management major include training and development, performance and reward systems, employee relations and services, human resource strategy, and managing diversity for organizational performance.

Management: Prepares students to advance in managerial and other leadership roles. The Management major addresses topics that are highly relevant to an ever-changing marketplace, including new venture creation, project management, advanced business law, and operations management.

Marketing: Prepares students for sales, promotion, and marketing management roles. Personal selling, advertising and promotion, marketing management, marketing strategy, and marketing research are among the topics included within the Marketing major.

Project Management: Prepares students to lead others, influence change, and successfully guide projects to completion. The Project Management major equips students with skills that are critical to both the productivity and profitability of a wide variety of organizations, including establishing obtainable goals, creating plans, tracking progress, and keeping teams motivated.

PROGRAM OBJECTIVES

Upon completion of the Bachelor of Business Administration program, students should be able to:

• express ideas clearly, concisely, and logically through effective communication skills;
• reflect upon and clarify personal and professional value systems, applying biblical and ethical principles to effective decision-making within organizations;
• understand the functional areas of business and their interrelationships with organizations;
• demonstrate both critical thinking skills and effective oral and written communication skills;
• understand global issues in business.

ADMISSION REQUIREMENTS

Admission requirements for the Bachelor of Business Administration program include the following:

• submission of official transcripts of all previous college or university courses completed to date;
• completion of at least 56 transferable credit hours from a regionally-accredited institution(s) of higher learning with a grade of "C-" or better for each course;
• an overall GPA of 2.00 or higher (on a 4.00 scale) for all previous college or university coursework completed to date (an applicant with a GPA less than 2.00 may apply for probationary admittance);
• completion of an online application and Registration Agreement Form.

Applicants from foreign countries and U.S. territories must also provide recent evidence of proficiency in English by: 1) scoring 80 or above on the Internet-based TOEFL with subscores in writing, reading, speaking and listening of at least 20; 2) scoring 550 or above on the written TOEFL (Test of English as a Foreign Language) with subscores in writing and reading of at least 50; or 3) scoring 6.0 or above on the IELTS (International English Language Testing System). All tests of English proficiency must have been taken in the last two years to be considered for acceptance.

College-level courses from regionally-accredited institutions will be evaluated for transfer credit; credit is granted only if applicable grades were obtained. Equivalence of course content and transfer credit is determined by the Program Coordinator.

GRADUATION REQUIREMENTS

The student must complete a minimum of 120 credit hours (with a minimum cumulative GPA of 2.00) including:

1. Successful completion of the GPS General Education Core (39 hours):
   • 15 credit hours in Arts and Humanities (Minimum of 3 credit hours in an English composition course with a research writing component; minimum of 3 credit hours in Bible/Theology)
   • 15 credit hours in Natural and Social Sciences, and Mathematics (Minimum of 3 credit hours in Mathematics; minimum of 3 credit hours in Social Science; and minimum of 3 credit hours in Natural Science with laboratory)
   • 9 credit hours in Liberal Arts electives
2. Completion of at least 30 credit hours of upper division course work (3000 level or higher);
3. Successful completion of the 40-credit hour Bachelor of Business Administration curriculum with a minimum cumulative GPA of 2.50. A student who receives a grade below "C-" in any course that is part of the 40-credit hour curriculum will be required to repeat that course until a grade of "C-" or better is earned. All repeated coursework to replace grades of D+, D, F, W, or X is at the student's expense.