aEMH-3043 Crisis Communications
Crisis Communications focuses on key elements of a crisis and issues management - before, during, and after a crisis. In an age when every move is subject to instant, vivid, unfiltered, and global scrutiny and attack, the need for effective, proactive crisis management is greater than ever. The structure of the course will reflect the crisis management process: pre-crisis (prevention, preparation, planning); crisis response (crisis communications and stakeholder engagement during the critical period); and post-crisis (lessons learned, corrective actions, and reputation recovery). Emphasis will be placed on practical application of crisis communication theory.