aMKT-3013 Consumer Behavior

This course introduces the student to the psychological, sociological, cultural, and economic determinants of consumer behavior. The course is structured around a framework of cognitive, behavioral, and environmental issues surrounding consumer choice and the creation of marketing strategies to influence those choices. A Biblical framework for ethical use of these theories is explored throughout the course.

Credits

3

Prerequisite

ECO-1053G and MKT-2033