Marketing, B.S.
In addition to the Business Program Objectives, Marketing students will demonstrate an ability to successfully apply the marketing strategy to a project.
Students with a Public Relations Concentration will demonstrate how to successfully apply marketing and public relations knowledge to a project.
Students earning a Bachelor of Science in Marketing must complete the required General Education Core, the required business core, and required major area courses. A concentration in Public Relations is required; other business concentrations, a minor, or a double-major may be substituted with departmental approval. No minor or second major is required. A minimum of 120 credit hours are required for the degree.
Required Courses
Required Business Core
| ABT-2013 | Spreadsheet Applications in Business | 3.0 credits |
| ABT-3073 | Business Communication | 3.0 credits |
| ACC-2053 | Principles of Accounting I | 3.0 credits |
| ACC-2063 | Principles of Accounting II | 3.0 credits |
| ECO-1033 | Principles of Macroeconomics | 3.0 credits |
| ECO-2033 | Principles of Microeconomics | 3.0 credits |
| FIN-3073 | Financial Management | 3.0 credits |
| IBS-3003 | International Business Operations | 3.0 credits |
| MAN-2003 | Principles of Management | 3.0 credits |
| MAN-3003 | Business Law I | 3.0 credits |
| MAN-3083 | Organizational Behavior | 3.0 credits |
| MAN-4033 | Strategic Planning | 3.0 credits |
| MAN-5003 | Business Ethics | 3.0 credits |
| MAR-3033 | Principles of Marketing | 3.0 credits |
Required Major Courses
Required Concentration Hours (8-9)
Required Cognate Courses
Select one of the following: (3-4)
Public Relations Concentration
| MAR-2002 | Public Relations Practicum | 2.0 credits |
| MAR-2013 | Introduction to Public Relations | 3.0 credits |
| MAR-3113 | Advanced Public Relations | 3.0 credits |
Total 74-76 Hours