Marketing, B.S.

Upon completing the Bachelor of Science in Marketing degree, students will be able to:

  • Explain the interrelationships of the functional business areas within organizations;
  • Articulate the need for and impact of the application of Biblical truths to business practices;
  • Apply critical thinking skills to business decisions;
  • Show how a vocation in marketing can be used in kingdom service; and
  • Conduct market research to position products and/or services and promote them successfully.

Students earning a Bachelor of Science in Marketing must complete the required General Education Core, the required business core, and required major area courses. No minor or second major is required. A minimum of 120 credit hours are required for the degree.

Required Courses

Required Business Core

Take all of the following:
ABT-2013Spreadsheet Applications in Business

3

ABT-3073Business Communication

3

ACC-2053Principles of Accounting I

3

ACC-2063Principles of Accounting II

3

ECO-1033GPrinciples of Macroeconomics

3

ECO-1053GPrinciples of Microeconomics

3

FIN-3073Financial Management

3

IBS-3003GInternational Business Operations

3

MAN-2003Principles of Management

3

MAN-4013Business Ethics

3

MAN-4033Strategic Planning

3

MAN-4073Business Law

3

MKT-2033Principles of Marketing

3

Required Major Courses

Take all of the following:
MKT-3003Social Media Marketing

3

aMKT-3013Consumer Behavior

3

aMKT-3073Advertising and Promotion

3

aMKT-3083Digital Marketing

3

aMKT-4013Strategic Marketing Management

3

aMKT-4003Personal Selling

3

aMKT-4063Marketing Research

3

MKT-5029Marketing Internship

1

Required Cognate Course

Take the following:
MAT-2063GIntroduction to Statistics

3

Total 64-69 Hours